Привет, АЙСЕКер!

Мы — поколение 25.26, которое заложило фундамент этого Roadmap. Здесь собран наш взгляд на путь, по которому AIESEC in Russia будет идти к своим стратегическим целям и будущему 2029 года.
Goal of AiR Roadmap
Create environment for leadership development

Shape the value of the
exchange for internal and external audiences
Build united AIESEC brand
as youth-driven leadership organization

AIESEC is answering the battles of Russia and the world by the leadership through eXchanges we create
STARTING POINT FOR THIS ROADMAP
MAIN CHALLENGE
First generation that will start working with this roadmap is - EB 26.27, so here you can find the starting point in results and state of entity.
We as organisation currently are not fully answering to the needs
of our customers, country and world

State of Local Committees
state on 31.01.2026
*all other APDs and REs were made by National Team or LCs who were downgraded to IG
time period 01.02.2025 - 31.01.2026
Exchange Results
time period 01.02.2025 - 31.01.2026
members achieving
their goals

standards covered
for members

% members staying
in organisation

members joined AIESEC
money that LCs generated

money that LCs spent

profit generated
HR state
time period 01.02.2025 - 31.01.2026
Financial state
State of Expansions
LC ENGEC-GUAP
#people - 18
#APDs - 15
#RE - 10
LC TYUMEN
#people - 21
#APDs - 15
#RE - 6
LC MOSCOW
#people - 34
#APDs - 49
#RE - 29
LC EKATERINBURG
#people - 18
#APDs - 13
#RE - 9
TOMSK
KAZAN
VORONEZH
UFA
LC SPUEF
#people - 36
#APDs - 19
#RE - 19
Goal of AiR Roadmap
Create environment
for leadership development

Network focus | Create environment for leadership development
Shape the value of the
exchange for internal
and external audiences
Build united AIESEC brand
as youth-driven leadership organization

AIESEC is answering the battles of Russia and the world by the leadership through eXchanges we create
by 2029 AIESEC in Russia will create environment for leadership development
by 2029 AIESEC in Russia
will have 156 ppl in LB & 585 ppl in EY
(people on higher position & in EY)
(people who will sing-up to go on exchange)
by 2029 AIESEC in Russia will shape the value of the exchange for internal and external audiences
(people who will go on exchange)
by 2029 AIESEC in Russia
will have 3600 SU
by 2029 AIESEC in Russia will have
600 APD & 300 RE
Expansion Development Model
Expansion Development Model
Term
Role of the term
Foundation of system to make AIESEC experience more relevant
Expanding the systems
Reviewing the systems based on cooperation
Key metrics
Experience Digitalization
HR Brand Development
AIESECers engagement
Roadmap projects:
Focus milestones:
EB 26.27
74 people in LB
249 people in EY
109 people in LB
418 people in EY
156 people in LB
585 people in EY
EB 27.28
EB 28.29
EB 26.27
EB 27.28
EB 28.29
Predictable Expansion development
Expanding systems as such don't exist at all, which is why we need sustainable EDM to make opening LCs more predictable.
  • Youth Speak research
  • Expansion value proposition
  • Adapt onboarding and MX
  • Pilot opening new Exp by EwA
  • EJM updating Expansions
  • UR researching and signing for franchise
  • AIESEC franchise pilot program start for new Expansion
  • Pilot opening current Exp through EwA initiatives
  • Update EDM
  • Packing UVP by franchize
  • Pack EDM w option: running EwA or oGX
  • Official universities projects realized
Objective
Project scope
Experience Digitalasion
EB 26.27
EB 27.28
Adaptation to Gen Z and more attractive systems
As organization we need to adapt to digitalization of systems everywhere
  • Creation RCRT bot
  • MC website updating
  • Unify Eco-System for HR [MATG, MX, RR tracking] (Bitrixs usage)
  • Use MEXA as base for extra-positions
  • Digitalize all dep usage in Bitrix
  • Adding menu for more info about AIESEC in RCT bot
  • Apply to MEXA
  • PDP Leadership Tracking by Bitrix
HR Brand Development
AIESEC experience more responds to youth reality
Now due to external context and its influencing the people life we need also adapt our experience in organization to be on the same page with youth
Summer Peak sub-projects
Winter Peak sub-projects
EB 26.27
EB 27.28
EB 28.29
AIESECers engagement
Creation relevant touchpoints for expanding the expertise
AIESECers need new system of touchpoints for getting more education, building network and expanding the expertise
Objective
Project scope
Summer Peak sub-projects
Summer Peak sub-projects
Summer Peak sub-projects
Winter Peak sub-projects
EB 26.27
EB 27.28
EB 28.29
  • MC visits
  • LC Visits to IGs
  • MC visits
  • CEEDership between LCs
  • Offline HUBs before conferences
  • Conference cycle updating
  • MC visits
  • Regional conferences managed by LCs
  • MC visits
  • MX standards updating
  • Faster onboarding
  • EJM preparing [LCs and Exp]
  • 3 years pipeline create
  • MX standards updating
  • PDP reviewing
  • 3 years pipeline update
  • Ambassador program for RCRT
  • MXP persona refreshment
  • LDM development based on changes from AI
  • Market research (education about Market research)
  • Focus group for analysis and evaluating systems (external people)
  • EJM updating
  • Pilot ambassador program for RCRT
  • Market research through current AIESECers (education about Market research)
  • Create Employer Branding through Company [partnership for hiring AIESECers]
  • Bonus system for ambassadors
  • University ambassadors
Summer Peak sub-projects
Winter Peak sub-projects
Summer Peak sub-projects
Winter Peak sub-projects
Summer Peak sub-projects
Summer Peak sub-projects
Objective
Project scope
by 2029 AIESEC in Russia will build united AIESEC brand as youth-driven leadership organization
Winter Peak sub-projects
Objective
Project scope
Winter Peak sub-projects
Summer Peak sub-projects
Winter Peak sub-projects
Summer Peak sub-projects
Summer Peak sub-projects
Winter Peak sub-projects
Exchange focus | Shape the value of the exchange for internal
and external audiences
Developing relations with IRs
Developing relations with IRs
Term
Role of the term
Establish the foundation of Exchange
Scale the product and partnerships
Solidify Exchange as a core value and stable direction of AIESEC in Russia
Key metrics
Shape value-proposition of products
Development of CX
(GV + GTa/GTe)
iCX opening
Roadmap projects:
Focus milestones:
EB 26.27
250 APD
100 RE
400 APD
250 RE
600 APD
300 RE
EB 27.28
EB 28.29
EB 26.27
EB 27.28
EB 28.29
%GA with IR, #APD to IR,
%growth with IR
We are strengthening IR to grow through global partnerships, improving exchange quality and scaling results together.
  • Conducting SnD audience analysis in Russia on GT and GV
  • A list of strategic entities has been identified
  • IR work strategy creation
EB 26.27
  • Conducting E2E campaigns
  • Entering a new market of countries
  • Ceedership Campaign
EB 27.28
  • Updating customer persons and SnD based on IR requests
  • Partnership with the Embassy of the IR countries
EB 28.29
  • Open a new position or team for Local/National Exchange Partnerships to work on onboarding partners.
  • Scholarship Programs in University
  • Sponsorship Programs for Interns through partnered companies.
  • In Kind Partnership (Airlines)
  • CEEDership with IR countries
  • iXP campaign
  • Clustering of IRs
  • IR strategy based on cluster on LC level
  • Creation of joint projects between Russia and the IR countries
Objective
Project scope
Shape value-proposition of products
  • Building officially Signed partnership with Universities and institutions for promoting AIESEC opportunities.
  • Exchange Alumni Club - inside community for EPs
  • Create SOPs to convert EPs to RXP
  • Tapping to potential partnership (Language schools, Co-working)
  • Special Exchange Programs and discounts to Interns applying through partnered University
#APD, %CR SU-APD
  • Media Visibility:
– Get Published in University Media
– Get Published in career forums
We position our experiences as the first choice for youth seeking international opportunities, building strong awareness and trust in products as leadership journeys.
Development of CX GV
#RE, #CO, #RXP, %CR FI-MXP
We aim to deliver a transformative GV experience, where participants return with growth, meaning, and become ambassadors who expand AIESEC’s presence in Russia.

Summer Peak sub-projects
Winter Peak sub-projects
EB 26.27
EB 27.28
EB 28.29
Development of CX GT
#RE, #CO, #RXP, %CR FI-MXP
We build a structured, high-quality GT experience through strong partnerships, systems, and career-focused value
Objective
Project scope
Summer Peak sub-projects
Summer Peak sub-projects
Summer Peak sub-projects
Winter Peak sub-projects
EB 26.27
EB 27.28
EB 28.29
  • Price updating for B2C
  • Grant portfolio/system
  • Loyalty programme
  • Adding a CX command structure at the LC level
  • Maintaining separate GT channels to warm up interns
  • AIR attributes as gifts for interns at the realisation
  • Organization of conferences for interns
  • RXP system creation and realization
  • Creating systems for tracking the experience of a customizer with TOP IR
  • Storytelling collection
  • ECB audit upgrade
  • NPS system following
  • NEC updated
  • Partnership with airlines
Opening iCX
#iGV APD and #iGT APD
We aim to launch iCX by building strong systems, teams, and capacity to ensure efficient and scalable operations by 2028.
Objective
Project scope
Summer Peak sub-projects
Winter Peak sub-projects
EB 26.27
EB 27.28
EB 28.29
  • PASTEL analysis
  • Protection presentation of the iCX opening plan for BoA
  • Raising OPP and partners
  • Raising APD
  • Preparation for realisations
  • First realisations iGV in AiR
  • Establishing cooperation with the state. Getting approval
  • AI resumption
  • Researching & Mapping the Market in Russia
  • Adaptation of the SOP APD-CO to the oGV context in AiR
  • Collecting participant stories from programs
  • Price updating for B2C
  • MC Grant portfolio/system on covering costs for students
  • Loyalty programme
  • Creating systems for tracking the experience of a customizer with TOP IR
  • Storytelling collection
  • ECB audit upgrade
  • NPS system creation
  • NEC updated
Summer Peak sub-projects
Winter Peak sub-projects
Summer Peak sub-projects
Winter Peak sub-projects
Summer Peak sub-projects
Summer Peak sub-projects
Winter Peak sub-projects
Objective
Project scope
Winter Peak sub-projects
Objective
Project scope
Winter Peak sub-projects
Summer Peak sub-projects
Winter Peak sub-projects
Summer Peak sub-projects
Summer Peak sub-projects
Winter Peak sub-projects
Winter Peak sub-projects
Summer Peak sub-projects
Winter Peak sub-projects
Summer Peak sub-projects
Winter Peak sub-projects
Summer Peak sub-projects
Winter Peak sub-projects
Winter Peak sub-projects
  • AIR attributes as gifts for interns at the realisation
  • Organization of conferences for interns
  • Building SOPs & systems for the function
  • Client Raising & onboarding
  • IR building
  • Planning product Funnel
  • First realisations iGT
  • Raising OPP and partners
  • Raising APD
  • Preparation for realisations
  • Long-term partnership plan IR with MC and LC levels for 3 years
  • Adaptation of the SOP APD-CO to the oGV context in AiR
  • Storytelling collection
  • Adding a CX team structure at the LC level
  • Maintaining separate GV channels to warm up interns
External Relevance focus | Build united AIESEC brand as youth-driven leadership organization
Expanding of BD portfolio
Expanding of BD portfolio
Term
Role of the term
Create and integrate the new instruments
to shape the brand of AIESEC
Strengthen the used instruments as a base
Expand the way of how we are using current instruments – scale the brand visibility
Key metrics
YouthSpeak cluster
UR portfolio
AIESEC community direction
Roadmap projects:
Focus milestones:
EB 26.27
2400 SU
3000 SU
3600 SU
EB 27.28
EB 28.29
EB 26.27
EB 27.28
EB 28.29
#contracts, #money signed, #BD initiatives
We continuously adapt our BD portfolio to stay relevant, aligning with changing market trends and business needs.
  • Repacking of YouLead (entrepreneur oriented)
  • Realization for RealTalk in Kazan
  • Repacking of PROryv (H4TF)
  • RLL co-project creation
Explanation of BD Portfolio:
  • Youlead (YL) - career oriented national forum
  • BreakPoint (BP) - IT career oriented national forum
  • RealTalk (RT) - entrepreneur oriented national forum (expanding in new regions)
  • PROryv - partnership project with colleges and partners, where company delivering their opportunities to youth
  • Russian Largest Lesson (RLL) - partnership project in schools with raising awareness about SDG among students
  • YouthSpeak (YS) Survey - national market research for our better understanding of youth and their needs
EB 26.27
  • BP realization & YL packing
  • RT extension & Kazan collaboration
  • New H4TF city & amb program development
  • RLL (CSR) co-project extension
EB 27.28
  • BP realization & YL packing
  • Research for new city RealTalk
  • New PROryv city & amb program development
  • RLL (CSR) co-project extension
  • YS survey as part of BD portfolio
  • YL realization & BP packing
  • Extensions for RealTalk in new city
  • New PROryv demo realization
  • RLL co-project realization
  • BD research on CSR/HR/MKT needs
  • YS survey as part of BD portfolio
EB 28.29
  • YS survey integration into national BD portfolio
  • YS podcast with VIP speakers
  • Collabs with bloggers to go to ELD from the national level
  • YS survey as a part of BD portfolio
  • YS podcast re-packing
  • Collabs with bloggers to go to ELD from the LCs and national level
  • Realizations of YL & RLL
  • BreakPoint packing
  • UR/PR/GR extensions for RealTalk
  • New H4TF demo realization
  • BD research on CSR/HR/MKT needs
  • YL realization & BP packing
  • UR/PR/GR extensions for RealTalk
  • City & amb program development & H4TF repacking
  • RLL co-project extension
  • BD research on CSR/HR/MKT needs
Objective
Project scope
YouthSpeak cluster
  • Youth Speak survey for VAM cities
  • Youth Speak podcast packing
  • EPs blogs collection
  • Reviews from EPs collection
  • YS survey promo through universities
  • Data packing from 3 previous surveys
  • YS podcast re-packing
  • UGC (Users Generated Content) focus realisation in the national social media
  • YS survey on LC and national level with the PR expanding
  • YS podcast PR development
  • Regular rubric with EPs content in the LCs and national social media
%Engagement Rate in the social media,
#SUs GX, #MXP APLs
  • YS survey promo with UR and PR (gather 3k answers)
  • YS podcast with VIP speakers
  • UGC (Users Generated Content) focus realisation in the LCs and national social media
We address brand perception by strengthening B2C campaigns, showcasing the real AIESEC and increasing engagement.
UR portfolio building and expanding
#UR partnerships, IGs based on the universities
We address the lack of university support by strengthening the brand and building national-level university partnerships.
Summer Peak sub-projects
Winter Peak sub-projects
EB 26.27
EB 27.28
EB 28.29
AIESEC community direction
#SUs GX, #MXP APLs
#Reach, #Forums delegates
We scale registrations by building strong online and offline customer systems, leveraging our network to showcase our expertise and opportunities.
Objective
Project scope
Summer Peak sub-projects
Summer Peak sub-projects
Summer Peak sub-projects
Winter Peak sub-projects
EB 26.27
EB 27.28
EB 28.29
  • External customers platform creation
  • RXP system management
  • Forums gamification update
  • Education integration into the platform
  • AIESEC community touching points system realization
  • PR of the education with VIP speakers
  • ELD GX ambassadors system – managing on the national level
  • AIESEC community touching points system realization
  • PR of the education with VIP speakers
  • ELD ambassadors system – managing on the local level
  • External customers platform creation (personal account in our website or separate platform)
  • Post CJM of ELD creation
  • Creation of the ECD for externals for website to show our expertise
  • External customers platform development
  • AIESEC community touching points systems creation and pilot version realisation
  • ELD ambassadors system piloting
  • UR CJM packing
  • UR research and portfolio packing
  • UR building from the MC side (LCs + VAM cities)
  • UR building in the local
  • UR partnerships development | MC
  • Practice coverage for students
  • UR cross-selling from the MC side (VAM)
  • Online course packing with uni from the MC
  • UR partner dev from MC side (LCs + VAM)
  • RCT project with universities for LCs
  • Focus on a practice coverage with GX (VAM)
  • UR cross-selling from the MC sides
  • Course realisation with uni from the MC side
  • Expanding of the LCs engagement with the universities
  • Focused UR building in VAM cities for Expansion
Summer Peak sub-projects
Winter Peak sub-projects
Summer Peak sub-projects
Winter Peak sub-projects
Summer Peak sub-projects
Summer Peak sub-projects
Winter Peak sub-projects
Objective
Project scope
Winter Peak sub-projects
Objective
Project scope
Winter Peak sub-projects
Summer Peak sub-projects
Winter Peak sub-projects
Summer Peak sub-projects
Summer Peak sub-projects
Winter Peak sub-projects
Summer Peak sub-projects
Winter Peak sub-projects
Winter Peak sub-projects
  • Upscaling of the national and local partnerships with universities (LCs + VAM)
  • Forums gamification
  • External website updating
  • Content strategy packing for the national social media
  • AIESEC representation ECD for AIESECers
  • Course realisation with uni from LC side
  • Pilot version of opening IGs on the universities base (network focus)
  • Expanding of the LCs engagement with the universities
Winter Peak sub-projects
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